We provide Marketers with solutions that leverage Demand Generation opportunities, business and growth.

Content Marketing

 Personas
& Buyers Journey

We build documented Personas that help define the right Buyers' Journeys and drive to efficiency of Content Marketing efficiency and your Sales productivity.

 Content Assessment

Based on Personas and Buyers’ Journeys we assess your content, map your assets to answer the question : Do you have the right contents at the right buying stage? We provide you with an actionable assessment and guidance to focus on the right contents.

 Content Strategy
 

We craft the most relevant contents for your Buyers’ Journeys, developing briefs, key messaging, call-to-actions, social contents and efficient streams that convey your prospects through your funnel to conversion.
 
Lead Machines

  Demand Generation

From Lead Generation, acquisition, nurturing to Sales Enablement, we design solutions , strategies and tactics for contents' distribution and targeting that support your Buyers' Journeys and drive growth and sales productivity.

 Data & Business Analytics

We are strongly data driven. We provide guidance and solutions to understand and measure your Marketing contribution to Business, and enable a global vision of your leads lifecycle. This includes Segmentation and Predictives Analytics.

  Marketing Automation

We help you build and improve your marketing automation platforms. Our experts are certified and help you drive your Marketing Automation from strategy, implementation to analytics and CRM integration. Key partners include Eloqua, Marketo and Salesforce.com.
 
Working with us

At TheoryGlobal, we thrive on clients' Business success, helping them increase their skills, capabilities and experience in Modern Marketing.

Understand your audience to strengthen your content strategy
Understand your audience to strengthen your content strategy
Accelerate your sales cycle
Accelerate your sales cycle
Improve your lead qualification
Improve your lead qualification
Leverage revenue opportunities from your customer database
Leverage revenue opportunities from your customer database
Optimise your content strategy to cover the full buyer’s journey
Optimise your content strategy to cover the full buyer’s journey
Develop sustainable acquisition and nurture strategies
Develop sustainable acquisition and nurture strategies
Grow your MAP and CRM capabilities
Grow your MAP and CRM capabilities
Build success aligning your Marketing and Sales practices
Build success aligning your Marketing and Sales practices
...
...

Get your first Marketing consultancy free

Feel free to engage with us around your Marketing challenges and issues.

We will arrange a meeting with our team to help you meet your challenge for a first consultancy free of charge.
You will spend valuable time with us for a productive and happy Marketing moment.

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