Based on the creation of personas, buyer and customer journeys, we help your teams build a holistic customer knowledge and the relevant insights to deploy your plan and the best customer experience.

What we do
Consultancy

Transform the opportunities of your Customer Journeys into success

We analyze your buyer and customer journeys and develop your personas. We gather useful insights to help accelerate the buying decision, raise customer loyalty and the customer lifetime value

Discover our Customer Journey Project, step by step

  • B2B Persona
  • Customer journey
  • Buyer journey
  • Customers insights

SEO
Customer knowledge
Services

Develop your campaigns

We help B2B companies define their customer-centric strategy and reach operational excellence in their marketing programs.

We help your teams build relevant content and the best campaign scenarios in your Marketing Automation and CRM.

Let’s talk about your project

  • Marketing & Brand content
  • Inbound marketing
  • Customer Onboarding
  • Sales enablement
  • Marketing automation
  • Lead process management

Customer Journey

Project Phases.

  • 01

    Identify

    Identify your customer journey and its actors and stakeholders.

  • 02

    Involve

    Gather your collaborators' insights (marketing, sales, customer manager...).

  • 03

    Interview

    Interview, meet and share with your prospects and clients.

  • 04

    Deliver

    Deliver your Customer Journey with your teams (presentations, webinars, workshops...).

  • 05

    Activate

    Build your customer-centric action plan.

Why do your clients buy your products?

Your data will tell you what they buy, how much and where. But they won’t tell you why.

About us

Companies are facing new challenges. Today, marketing needs to offer a real experience and solutions, align marketing and sales practices, data and human… and the customer plays a central role in this transformation

We believe that the transformation of marketing is at the heart of companies’ success. We believe in a marketing that is modern, creative, digital, social, inclusive, open, data focused and responsible. .
And we believe that together, we can help you transform your opportunities into a great customer experience

Happy Marketing !

Let's Get In Touch
Where to find us

127 rue Ledru-Rolin , 75011 Paris, France

Send us a message

tamara.grunebaum@theoryglobal.com