We deliver a full customer knowledge and the relevant insights to go to action through the creation of personas, their buyer and customer journeys and experience... And more.

What we do
Consultancy

Seize the opportunities of your Customer Journeys

We gather useful insights to help accelerate the buying decision, raise customer loyalty and the customer lifetime value. For this, we analyze your buyer and customer journey and develop your personas.

Discover the steps of a Buyer Journey Project

  • B2B Persona
  • Customer journey
  • Decision path
  • Customers insight

SEO
Tools

Manage you Customer Experience

Today, consumers, buyers and users all want to be guided through the different stages of their customer journey.

With our tool Thinkneed.io, your teams can manage, coordinate, share and deliver your value proposition and create powerful and original interactions with your clients via all touch points.

Discover Thinkneed.io

  • Value proposition
  • Customer experience
  • Customer needs
  • CX Management

Customer knowledge
Services

Develop your campaigns

We help B2B enterprises who wish to bring the customer at the heart of their strategy, define, create and develop marketing programs and reach operational excellence.

We advise your teams to build the best campaign scenarios, exploit the full potential of your Marketing Automation and deploy relevant content.

Let’s talk about your project

  • Marketing & Brand content
  • Inbound marketing
  • Customer Onboarding
  • Sales enablement
  • Marketing automation
  • Lead process management

Project phases

Buyer Journey.

  • 01

    Identify

    Identify your buyer’s journey and its actors and stakeholders.

  • 02

    Involve

    Gather the insights from your collaborators (marketing, sales, customer manager...).

  • 03

    Interview

    Interview, meet and share with your prospects and clients.

  • 04

    Deliver

    Deliver your Customer Journey with your teams (presentations, webinars, workshops...).

  • 05

    Activate

    Build your customer-centric action plan.

Why do your clients buy your products?

Your data will tell you what they buy, how much and where. But they won’t tell you . why.

About Our motto

We believe in a marketing that is modern, creative, digital, social, inclusive, open, data focused and responsible.

Companies are facing new challenges. We believe that the transformation of marketing is at the heart of the answer they can provide. Today, marketing needs to combine experience and solutions, align marketing and sales practices, data and human… and the customer plays a central role in this transformation.

Happy Marketing !

Let's Get In Touch
Where to find us

127 rue Ledru-Rolin , 75011 Paris

Send us a message

tamara.grunebaum@theoryglobal.com